What is a Proof and Why is It Needed?


Proof : A Definition

A proof is a one-off copy of your printed document or digital graphic, used for visual inspection to ensure that the layout and colors of your document or file are exactly how you intended them to be. A proof is made before sending the document to for final printing or sending the final digital file.

Typically, I will produce a proof that will be sent to you online in a PDF or JPG format. I can also mail you a printed proof for a fee.

Your Approval is Final

Your approval on the final proof is the best assurance you have that every aspect of our work and your own is correct, and that everything reads and appears the way you intended. Mistakes can and sometimes do happen. It benefits everyone if errors are caught in the proofing process rather than after the job is completed and delivered.

Proofing is Important

Remember, once you have given me the digitally signed approval form, your file will be moved into the finalization process for your digital output (web page, social marketing image, as banner) or sent off to be printed for you. If a mistake is found after this final proofing, it will cost you a fee to change and update it. For the printing, if the mistake is caught after the file has been sent to the print press, you may have to pay for a second run of printing.

I will do my very best to catch any mistakes, but the final proof is to be approved by. If a mistake is made, I will do my best to work with you to keep the costs down to a minimum.

If you have any questions about a proof or proofing, please contact me.

I Look Forward to Meeting You

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