Today’s Tech Matching
The technology of design, layout and printing has come a long way to the point where much of the work is done in a WYSIWIG (What You See Is What You Get) digital environment and color matching. However, there are sometimes noticeable differences in color calibration and spatial conformity from monitor to monitor and consequently from screen to print.
The process for minimizing any variance begins with adjusting your monitor for optimal color and clarity according to the manufacturer’s recommendations as outlined within its product manual or website. Doing this will reduce a number of potential issues.
Beyond that, for the greatest conformity in color from screen to print, there are tools available that will ensure exact color calibration. Perhaps you have already invested in such a tool. If so, let us know what you use and we’ll work with you to achieve the best results. If you are considering investing in a color calibration tool, talk to us first and we’ll be happy to offer our advice.
Some Other Advice
Deep Blues and Indigo colors are infamous for coming out almost purple. The best way to avoid this, is by reducing the saturation of your dark blues about 10% when you print them.
Also, before you print anything, call your printer and find out what color profile is being used, so that you might match the file’s color profile to the printer’s color profile, giving you a better idea of how it will look when you receive.
Another thing you should do, is check to see if your printer is actually using CMYK or RGB. Many times, when printing large format prints, some print shops will use an RGB layout, that, if you send a CMYK file to be printed, will turn it into a neon version of your print. Of course, if you like neon, then go for it.
If you have any questions about any files that you need me to send to be printed for you, please contact me and we can get started on your new project.
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